Winter is here bringing with it a cold, drying climate that can wreak havoc on your hair. In winter, our hair tends to become drier and more brittle than in the warmer months, so it needs some extra TLC to be able to stay healthy and hydrated. But fret not, as ghd® have ample solutions to keeping your hair luscious in the colder months! See our top tips for your hair this winter:

1. Dry Your Hair Before Going Outside
Wet hair outside in a cold climate can lead to your hair freezing (yes, really!). Avoid having icicles for strands by ensuring your hair is dry before going out. The ghd® helios™ professional hair dryer is the perfect tool to gently dry and style. The helios™ has Aeroprecis™ technology which allows for precise blow drying, so that more air is concentrated onto the hair, helping to style faster and more accurately. It also cuts down on your blow drying time compared to other dryers**, so you won’t need to wait around for long to get out of the house.

Tip: Blow dry on the cool shot setting to reduce heat on the hair if your hair is feeling brittle

2. Avoid Excessive Heat
It’s important year-round to use thermal protection on your hair when heat styling to avoid unnecessary damage or breakage, but in winter it’s even more essential. If your hair is feeling prone to breakage already, the cooler months might just tip it over the edge with heat styling. But don’t worry, we’re not telling you that you can’t straighten your hair before work everyday or curl it on weekends! We’re just reminding you that it’s important to use heat protection systems when heat styling. Luckily, ghd®’s range of pre-styling products all include the ghd heat protection system. With a product for every styling need such as the straight on smooth & straight spray, curly ever after curl hold spray, or the pick me up root lift spray, there’s an option for every hair style.

3. Protect Your Colour
The cool air in winter can not only make your hair weaker but can also lead to your colour fading. Protecting your colour is essential to helping your style last in between salon visits. This is where the ghd® platinum+ hair straightener comes in. Thanks to its ultra-zone™ technology that predicts your hair’s needs, and infinity sensors that read the plate’s temperature 250x per second, you can rely on 2x more colour protection to help your colour last*. With plates set to 185°C, the optimum styling temperature, you can enjoy styling that lasts without compromising hair health.

4. Keep Your Hair Strong
Whether split ends have already started to appear in the cold, or you’re trying to avoid them, the ghd® rehab advanced split end therapy has got your back. The rehab split end therapy helps to seal split ends for up to 10 washes*** while nourishing the hair to help prevent future breakage. The treatment is heat activated too, so it is activated while straightening and drying, no more sitting around in a hair mask for 15 minutes. To use, simply apply a walnut-sized amount through the mid-lengths and ends of damp hair and finger-twist through the hair for maximum absorption. Then, blow dry and straighten as normal to activate the treatment.

With these tips, you can alleviate the cold weather’s harsh impact on your hair to keep it hydrated, nourished and healthy all year round. To shop all of ghd®’s hair solutions, click here.

*reduced breakage and 2 x more colour protection vs a styler working at 230°C
**Consumer testing on 101 women vs. their regular hair dryer
***vs. untreated hair